all work
Brand Identity · 2026
Morrow House
A warm, editorial identity for a modern hospitality and lifestyle brand.
client
Morrow House Hospitality
project
Brand Identity
scope
Naming support, logo, type, colour, signage, stationery
challenge
Morrow House needed to feel like a place you’d want to stay and a brand you’d trust with your weekend, premium without the usual hotel stiffness.
approach
An earthy palette and a quietly confident serif-meets-grotesque pairing set the tone. The logo sits like a hand-painted door number, and every touchpoint borrows its proportions from the building itself.
“Warm, not precious.”
design principle
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