all work
Brand Identity · 2025
Goodfolk Coffee
A playful identity system for an independent specialty coffee brand.
client
Goodfolk Coffee Roasters
project
Brand Identity
scope
Identity system, packaging, merchandise, in-store graphics
challenge
Goodfolk are serious about coffee and not at all serious about themselves. The brand had to show both.
approach
Oversized, friendly letterforms and a kit of bold shapes make each bag a small poster. Colour changes with the roast; the personality doesn’t.
“Big letters, small ego.”
design principle
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